One year ago, In-Stat expressed a cautiously optimistic view of China's digital cable STB industry, based on market conditions at that time. This year, the fourth of cable TV digitization in China, we have more good news, with breakthroughs in subscriptions, shipments, and revenue. SARFT continues to play a central role in driving the cable industry's digitization. The lowering of deployment costs is another favorable factor.

 

　　 In this update:

　　 -We examine market conditions in China's digital cable industry, with references to last year's report. Changes reflect improving conditions for digital cable STB vendors.

 -We offer updated forecasts for subscriptions, shipments, and revenue.

•     Executive Summary

•     Introduction

•     Market Status Update

o     Whole-System-Shift Update

   Current Digital Cable TV Deployment Status

o     STB Manufacturer Update

•     Market Trends

o     Drivers

   Legislative Forces

   STB Prices Trending Down

   Interactivity the Next Key

o     Barriers

   Advanced Features Lagging

•     Market Forecasts

o     Digital Cable Subscribers

o     STB Shipments

o     STB Revenue Forecast

•     Related In-Stat Reports

 

List of Tables

•     Table 1. STB Revenue Forecast, 2007–2012 (US$ in Millions)

 

List of Figures

•     Figure 1. STB Revenue Forecast, 2007–2012 (US$ in Millions)

•     Figure 2. Definition and Functional Blocks of STBs

•     Figure 3. Geographic Distribution of STB Deployment

•     Figure 4. Distribution Model of STB Products in China

•     Figure 5. STB Vendor Market Share, 1Q07

•     Figure 6. Total Cost Forecast for Basic STBs, 2007–2012 (US$)

•     Figure 7. Cost Comparison of Basic and Interactive STBs, 2007–2012 (US$)

•     Figure 8. Digital Cable Subscriber Forecast, 2007–2012 (in Thousands)

•     Figure 9. Basic STB Shipment Forecast, 2007–2012 (in Thousands)

•     Figure 10. Interactive STB Shipment Forecast, 2007–2012 (in Thousands)

•     Figure 11. Total STB Shipment Forecast, 2007–2012 (in Thousands)

•     Figure 12. STB Market Revenue Forecast, 2007–2012 (US$ in Millions)