Chapter One Bedding industry's overview    1

Section One Definition and classification of bedding    1

First, bedding’s definition      1

Second, classification of bedding  1

Section Two Bedding industry's characteristic analysis       3

First, characteristic of bedding industry       3

Second, bedding’s investment characteristic 4

Third, bedding’s color characteristic     5

Section Three Bedding’s fabric analysis       5

First, fabric’s kind  5

Second, popular characteristics of fabric     7

 

Chapter Two Development of textile industry      9

Section One Development of textile industry of 2007   9

First, developing state analysis of textile industry of 2007   9

Second, characteristic analysis of China textile industry economical operation of 2007     20

Third, textile industry will keep increasing steadily in 5-10 years 21

Section Two Current situation analysis of textile market of our country of 2007       25

First, transform of textile industry creates the market chance     25

Second, textile industry standard plan analysis in 2007 29

Third, " China's famous brand " analysis of textile and clothing industry in 2007       30

Fourth, development trend of textile industry of 2008  30

Fifth,the world textile industry appear great integration of 2015  37

Section Three Operation analysis of China textile industry in 2007     39

First, the first ten enterprises of income from sales of textile industry in 2007   39

Second, the main economic indicator analysis of textile industry in 2007   41

Section Four Development plan analysis of textile industry in 'Eleventh Five-Year Plan' period  107

First, establishment of " textile industry “ the eleventh five-year plan “ standardized development plans " 107

Second, the re-set target of development of textile industry in “ the eleventh five-year plan “   109

Third, textile industry will give priority todevelop the new material in 'Eleventh Five-Year Plan' period     110

Fourth, structure adjust efforts of textile industry continue and strengthen in “ the eleventh five-year plan “   111

Fifth, China textile industry must take the road to recycle economy in “ the eleventh five-year plan “      118

 

Chapter Three Analysis of development state of household textile industry 122

Section One The market situation of household textile of world some countries 122

First, U.S.A. household textile market analysis     122

Second, France household textile market analysis 126

Third, Japanese household textile market analysis 128

Fourth, products trend of European household textile  130

Section Two Current situation analysis of market of household textile industry  133

First, demand analysis of Chinese household textile market 133

Second, household textile industry breaks through developmental bottleneck analysis       136

Third, development potentiality of household textile     137

Fourth, household textile appear beautiful prevailing custom       139

Fifth, fashion trend of household textile products 140

Section Three Development trend of household textile industry of 2008     144

First, trade amalgamation of household textile brand become a trend  144

Second, green household textile--the ones that emerge newly in household textile trade outshine others   146

Third, household textile industry faces the opportunity and has a bright future  148

Fourth, household textile market's developing focus in 2008       150

Fifth, household textile industry's prospect prediction in 2008    151

Sixth, international household textile’s fashion trend in 2008       154

 

Chapter Four Current situation analysis of bedding industry in 2007   156

Section One Current situation of the development of bedding industry       156

First, current situation of the development of bedding industry   156

Second, China bedding industry's brand marketing trend is obvious   158

Third, bedding market is getting prosperous at the end of the year of 2007       159

Fourth, development prospect of China bedding industry    161

Section Two Imports and exports analysis of bedding in 2007    162

First, imports analysis of bedding in 2007    162

Second, exports analysis of bedding in 2007 166

Third, bedding export of our country increase steadily in 2007   170

Section Three Current situation analysis of bedding market in 2007    172

First, trick of bedding is changeable     172

Second, bedding’s new concept    173

Section Four Market situation of bedding’s categorised products       178

First, pillow    178

Second, bedsheet   181

Third, bedspread    182

Fourth, cotton terry blanket   184

Fifth, blanket  186

Section Five Supply and demand state analysis of bedding network market       188

 

Chapter Five Subdividion market analysis of bedding in 2007     204

Section One Current situation analysis of wedding celebration bedding      204

First,consumption of wedding celebration bedding tend to the brand  204

Second, consumers bought the famous brand and asked the high quality   206

Third, the comfort will be chosen first  207

Fourth, do not adhere rigidly to the color     207

Section Two Down bedding market analysis 208

First, consumption pattern change 208

Second, expand domestic market share 210

Section Three Bedding trade's consumption demand analysis      212

First, consumption characteristic analysis    212

Second, consumption tendency analysis       213

Third, competition environmental analysis    214

Fourth, factor analysis which influence bedding demand     215

Section Four Current situation of popularity of bedding      216

First, color coordinate, bedding inject the fresh romantic breath into family      216

Second, Hi-Tech bedding is in one's favour in summer       217

Three, bedding trend analysis in spring of 2007   219

Fourth, warm tones bedding crane one's neck to look into the distance autumn and winter market  222

Section Five Popular trend analysis of bedding     223

First, color play protagonist   223

Second, the newest technological analysis    224

Third, market prospects analysis   230

 

Chapter Six regional market analysis of bedding   239

Section One Bedding market analysis by region    239

First, basic situation of Zhengzhou household textile market       239

Second, Hefei household textile market analysis   242

Third, Changsha household textile market analysis      246

Fourth, Anhui household textile market analysis   252

Fifth, Wenzhou household textile market analysis 257

Section Two Industrial base analysis of household textile    269

First, analysis of Suining base       269

Second, analysis of Pujiang base   271

Third, analysis of Haining base      277

Fourth, analysis of Nantong base  282

Fifth, analysis of Binzhou base      292

Sixth, analysis of Wendeng base    296

Seventh, analysis of Yangpu base  301

Eighth, analysis of Xiqiao base      303

 

Chapter Seven Relevant trade analysis of bedding 305

Section One Current situation analysis of surface fabric market  305

First, classification and comparison of surface fabric  305

Second, technological innovation on bedding surface fabric       307

Third, quotations analysis of domestic surface fabric of 2007    309

Fourth, development of China household textile surface fabric    311

Fifth, popular trend analysis of surface fabric market  313

Section Two Development analysis of down feather    314

First, development history of down products       314

Second, characteristic of down products     315

Third, manufacturing process of down products 317

Fourth, operation method of down products 319

Fifth, development trend of down products  321

 

Chapter Eight Bedding trade's marketing analysis 323

Section One Marketing channel analysis of bedding     323

First, channel choice of bedding enterprises 323

Second, bedding wants to take the way of monopolization  326

Third, the current situation and question analysis of bedding Chain operation    330

Section Two Channel terminal analysis of bedding       332

First, emporium     333

Second, monopolized shop    335

Third, large professional sales field       339

Section Three Marketing tactics analysis of bedding    347

First, " a bit more centralized " tactics of Chain operation    347

Second, promotion tactics of Chain operation      347

Third, channel tactics of chain operation      348

Fourth, implementation tactics of logistics distribution and managing of the chain operation     350

Section Four Three kinds of motive force of successful brand of household textile   354

First, product strength   355

Second, image strength  357

Third, service strength   358

Section Five Bedding trade's brand marketing tactics   359

 

Chapter Nine Bedding trade's competition analysis       363

Section One Competition pattern analysis of bedding   363

First, distribution shape of demand market   363

Second, distribution of competition enterprises    363

Third, enterprise's competitive environment  364

Section Two The competitions of household textile enterprises   365

First, household textile trade's price war analysis in 2008    365

Second, household textile trade's brand competition analysis      368

Third, household textile trade's competition change analysis       377

Section Three Bedding trade's competition focus 382

First, functional competition  383

Second, new material competition 385

Third, competition of fashion 393

Fourth, competition of bedding culture 395

Fifth, competition of advertising    396

Sixth, competition of quality  399

Seventh, competition of marketing way       399

Eighth, competition of informationization     402

Section Four The competitive strategies of bedding enterprises   403

First, " Mendale " household textile grabs bedding new market   403

Second, LuoLaihousehold textile starts systematized many brand strategy  406

Third, FuAnNa reflects the famous-brand demeanour with the capability   407

Fourth, bedding trade company's activity tactics  415

Fifth, the competitive strategies of bedding enterprises       422

 

Chapter Ten Key enterprises analysis of bedding  429

Section One Mendale     429

First, company's overview    429

Second, company's brand     435

Third, company's strategy     438

Fourth, company's trends      445

Section Two LuoLai      446

First, company's overview    446

Second, company's brand     449

Third, company's tactics       463

Fourth, company's trends      472

Section Three Jalice       478

First, company's overview    478

Second, company's strategy  478

Third, company's trends       481

Section Four MengLan   482

First, company's overview    482

Second, company's brand     487

Third, company's strategy     493

Fourth, company's trends      498

Section Five FuAnNa     500

First, company's overview    500

Second, company's brand     502

Third, company's strategy     507

Fourth, company's trends      515

Section Six Tevel    517

First, company's overview    517

Second, company's brand     519

Third, company's strategy     520

Fourth, company's trends      525

Section Seven Homes    526

First, company's overview    526

Second, company's brand     527

Third, company's strategy     528

Fourth, company's trends      531

Section Eight XiYingMen       533

First, company's overview    533

Second, company's brand     536

Third, company's strategy     537

Fourth, company's trends      539

 

Chapter Eleven Bedding trade's advantages and disadvantages analysis      544

Section one Problem that bedding of our country exists      544

First, autonomous innovation is weak   544

Second, lack deep cultural intension of brand      547

Third, The enterprises which pay attention to construction of brand image are few  548

Fourth, ignore trade information    549

Fifth, the market is confused 551

Sixth, lack the stereoscopic marketing network   553

Section two Advantage of bedding of our country       554

First, the raw materials for production are complete and sufficient     554

Second, workforce resources are abundant  555

Third, domestic demand stabilize and increase rapidly  555

 

Chapter Twelve Development trend analysis of bedding      557

Section one Popular trend analysis of bedding      557

First, development trend of future bedding   557

Second, competition development trend of bedding market 558

Third, development trend of children bedding      562

Fourth, development trend of bedding demand     566

Fifth, Chance which household textile enterprises develop above average at 2008 Olympic Games  568

Six, development trend of surface fabric and color in 2008-2009       569

Section two Future development trend of bedding trade      570

First, trend analysis of market       570

Second, competition environment analysis in the future      573

Section three The five major development trends of China household textile trade     576

First, development trend of market       576

Second, consumption demand trend     577

Third, evolvement trend of brand  578

Fourth, channel mode trend   579

Fifth, terminal innovative trend      581

Section four International down bedding market's fashion trend  583

First, domestic down bedding market's current situation and prospect       584

Second, tactics that expand domestic down bedding market       587

Section five Bedding trade's competition trend of 2009       589

First, household textile trade will shuffle and begin to show an inkling in 2009  590

Second, individual character wind of bedding continues blowing       591

Third, the natural wind of bedding nationality attacks people      592

Fourth, American and Europen classical wind of bedding resumes     592

 

CHART CONTENTS

Chart: The export situation of textile and clothing of our country to main countries and regions in January - August of 2007 11

Chart: Average price tendency picture of the domestic short-fiber terylene in 2006 - September of 2007 13

Chart: Price index of cotton of our country in August of 2006 - August of 2007       18

Chart: The acceleration rate of value of export by consignment of textile and light industry of our country monthly in August of 2006- August of 2007      19

Chart: The first ten enterprises of income from sales of textile industry in February of 2007    39

Chart: The first ten enterprises of income from sales of textile industry in May of 2007   39

Chart: The first ten enterprises of income from sales of textile industry in August of 2007       40

Chart: The first ten enterprises of income from sales of textile industry in November of 2007  40

Chart: The national total of main economic indicator of textile industry in January - November of 2007  41

Chart: The total of main economic indicator of textile industry of Beijing in January - November of 2007       43

Chart:The total of main economic indicator of textile industry of Tianjin in January - November of 2007 45

Chart: The total of main economic indicator of textile industry of Hebei in January - November of 2007 47

Chart: The total of main economic indicator of textile industry of Shanxi in January - November of 2007       49

Chart: The total of main economic indicator of textile industry of the Inner Mongol in January - November of 2007      52

Chart: The total of main economic indicator of textile industry of Liaoning in January - November of 2007    54

Chart: The total of main economic indicator of textile industry of Jilin in January - November of 2007    56

Chart: The total of main economic indicator of textile industry of Heilongjiang in January - November of 2007      58

Chart: The total of main economic indicator of textile industry of Shanghai in January - November of 2007   60

Chart: The total of main economic indicator of textile industry of Jiangsu in January - November of 2007      62

Chart: The total of main economic indicator of textile industry of Zhejiang in January - November of 2007    65

Chart: The total of main economic indicator of textile industry of Anhui in January - November of 2007 67

Chart: The total of main economic indicator of textile industry of Fujian in January - November of 2007 69

Chart: The total of main economic indicator of textile industry of Jiangxi in January - November of 2007      71

Chart: The total of main economic indicator of textile industry of Shandong in January - November of 2007  73

Chart: The total of main economic indicator of textile industry of Henan in January - November of 2007       75

Chart: The total of main economic indicator of textile industry of Hubei in January - November of 2007 77

Chart: The total of main economic indicator of textile industry of Hunan in January - November of 2007       79

Chart: The total of main economic indicator of textile industry of Guangdong in January - November of 2007       81

Chart: The total of main economic indicator of textile industry of Guangxi in January - November of 2007    83

Chart: The total of main economic indicator of textile industry of Hainan in January - November of 2007       85

Chart: The total of main economic indicator of textile industry of Chongqing in January - November of 2007 87

Chart: The total of main economic indicator of textile industry of Sichuan in January - November of 2007     89

Chart: The total of main economic indicator of textile industry of Kweichow in January - November of 2007 91

Chart: The total of main economic indicator of textile industry of Yunnan in January - November of 2007      93

Chart: The total of main economic indicator of textile industry of Tibet in January - November of 2007  95

Chart: The total of main economic indicator of textile industry of Shaanxi in January - November of 2007     97

Chart: The total of main economic indicator of textile industry of Gansu in January - November of 2007       99

Chart: The total of main economic indicator of textile industry of Qinghai in January - November of 2007     101

Chart: The total of main economic indicator of textile industry of Ningxia in January - November of 2007     103

Chart: The total of main economic indicator of textile industry of Xinjiang in January - November of 2007     105

Chart: The place that consumers buy household textile products 124

Chart: Circulation channel of Japanese household textile      130

Chart: Form of demand market of China household textile industry    134

Chart: The main factor that influence China household textile industry       135

Chart: Imports data of bedding in January of 2007      162

Chart: Imports data of bedding in February of 2007    163

Chart: Imports data of bedding in March of 2007 163

Chart: Imports data of bedding in the first quarter of 2007  163

Chart: Imports data of bedding in April of 2007    163

Chart: Imports data of bedding in May of 2007    164

Chart: Imports data of bedding in June of 2007    164

Chart: Imports data of bedding in the second quarter of 2007     164

Chart: Imports data of bedding in July of 2007    164

Chart: Imports data of bedding in August of 2007       165

Chart: Imports data of bedding in September of 2007  165

Chart: Imports data of bedding in the third quater of 2007   165

Chart: Imports data of bedding in October of 2007      165

Chart: Imports data of bedding in November of 2007  166

Chart: Imports data of bedding in the fourth quater of 2007       166

Chart: Exports data of bedding in January of 2007      166

Chart: Exports data of bedding in February of 2007     167

Chart: Exports data of bedding in March of 2007 167

Chart: Exports data of bedding in the first quarter of 2007  167

Chart: Exports data of bedding in April of 2007    167

Chart: Exports data of bedding in May of 2007    168

Chart: Exports data of bedding in June of 2007    168

Chart: Exports data of bedding in the second quarter of 2007     168

Chart: Exports data of bedding in July of 2007     168

Chart: Exports data of bedding in August of 2007 169

Chart: Exports data of bedding in September of 2007  169

Chart: Exports data of bedding in the third quater of 2007   169

Chart: Exports data of bedding in October of 2007      169

Chart: Exports data of bedding in November of 2007   170

Chart: Exports data of bedding in the fourth quater of 2007 170

Chart: Top 20 main selling market of blanket       187

Chart: The top ten blanket brand of our country's large-scale market  187

Chart: The purchase forms of bedding series on network market in the 8th - the 15th of January, 2007  188

Chart: The supply and demand forms of bedding series on network market in the 8th - the 15th of January, 2007  188

Chart: The purchase forms of bedding series on network market in the 15th - the 22nd of January, 2007       189

Chart: The supply and demand forms of bedding series on network market in the 15th - the 22nd of January, 2007      189

Chart: The supply and demand forms of bedding series on network market in the 22nd - the 29th of January, 2007      190

Chart: The supply and demand forms of bedding series on network market in the 22nd - the 29th of January, 2007      191

Chart: The purchase forms of bedding series on network market in the 29th of January – the 5th of February, 2007     191

Chart: The supply and demand forms of bedding series on network market in the 29th of January – the 5th of February, 2007       192

Chart: The purchase forms of bedding series on network market in the 5th – the 12th of February, 2007       192

Chart: The supply and demand forms of bedding series on network market in the 12th - the 19th of February, 2007     193

Chart: The purchase forms of bedding series on network market in the 12th - the 19th of February, 2007      194

Chart: The supply and demand forms of bedding series on network market in the 5th - the 12th of March, 2007   194

Chart: The purchase forms of bedding series on network market in the 5th - the 12th of March, 2007    195

Chart: The supply and demand forms of bedding series on network market in the 12th - the 19th of March, 2007 195

Chart: The purchase forms of bedding series on network market in the 12th - the 19th of March, 2007  196

Chart: The purchase forms of bedding series on network market in the 19th - the 26th of March, 2007  196

Chart: The supply and demand forms of bedding series on network market in the 19th - the 26th of March, 2007 197

Chart: The supply and demand forms of bedding series on network market in March 26 - April 2, 2007  197

Chart: The purchase forms of bedding series on network market in March 26 - April 2, 2007  198

Chart: The purchase forms of bedding series on network market in the 2nd - the 9th of April, 2007       198

Chart: The supply and demand forms of bedding series on network market in the 2nd - the 9th of April, 2007       199

Chart: The supply and demand forms of bedding series on network market in the 23rd - the 30th of April, 2007    199

Chart: The purchase forms of bedding series on network market in the 23rd - the 30th of April, 2007    200

Chart: The supply and demand forms of bedding series on network market in April 30 - May 7, 2007     200

Chart: The purchase forms of bedding series on network market in April 30 - May 7, 2007     201

Chart: The purchase forms of bedding series on network market in the 14th – the 21th of May, 2007     201

Chart: The supply and demand forms of bedding series on network market in the 14th – the 21th of May, 2007    202

Chart: The supply and demand forms of bedding series on network market in the 21st - the 28th of May, 2007     202

Chart: The purchase forms of bedding series on network market in the 21st - the 28th of May, 2007     203

Chart: Characteristics of different surface fabric  307

Chart: Every channel proportion form of Shenyang bedding       324

Chart: Every channel proportion form of Nanjing bedding   325

Chart: Every channel proportion form of Shanghai bedding 325

Chart: The reason that influence consumption of household textile     354

Chart: Chinese commercial network of Mendale Company  431

Chart: The domestic distribution table of monopolization site of Mendale Company   432

Chart: Proportion structure chart of distribution site of all district of Mendale Company   434

Chart: Comparison chart of distribution quantity and average quantity of every area site of Mendale Company       444

Chart: The comparison chart of distribution data of management site of Jalice domestic market      480

Chart: The enterprises under Qingdao XiYingMen group     536

Chart: Development stage chart of bedding trade  572

Chart: Development stage of bedding market       573

Chart: Structure chart of bedding products   574