China is the world’s largest producer of toys. By the end of October 2007, 1541 above-scale toy enterprises had manufactured about 75 percent of the toys in the world, of which sino-foreign joint ventures, cooperative businesses and exclusively foreign-owned enterprises in China are still dominant.  Although all Chinese toy enterprises are less intensive, their regional concentration is quite high, and they are mainly concentrated in the developed coastal areas where the reform and opening-up policy is taken earlier. Guangdong, Jiangsu, Zhejiang, Shanghai, Shandong and Fujian provinces have always been the most important production and export bases of toys in China. The annual sales of the five provinces are more than 95 percent of those of China, and only Guangdong province’s accounts for 50 percent.

 

The report focuses on a few problems from 2003 to 2007, such as the development status of Chinese toy market, the regional markets, and key enterprises. And these problems are the ones with which policy makers are most concerned. Also, the report is concise and well-constructured, without complexity of other general reports and plenty of second-hand information. It objectively analyses all areas of toy industry based on the latest information and sequential historical data.

 

Purpose of the research: Some changes occur in the external environment, like the small scale and low innovation ability of Chinese toy enterprises, the harsher international standards which have become the obstacles of the export, and foreign-funded enterprises entering Chinese market. So Chinese toy enterprises are forced by them to start considering their future. We believe that the toy industry is bound to undergo large-scale annexation and reorganization in the future. Therefore, in order to solve the key problems in the M&A of leading enterprises, we did an investigation on toy industry for the customers’ reference.

 

Clients: The leading manufacturers and investment capital who prepare to integrate the whole Chinese toy market.

CHAPTER ONE THE BACKGROUND OF TOY INDUSTRY     10

Part One The characteristics of the toy industry  10

I. The scale of the market from 2003 to 2007      10

II. The growth of the industry from 2003 to 2007      11

III. Profitability of the industry from 2003 to 2007      11

IV. Structure of the competition in the industry from 2003 to 2007    13

V. The forecast of the prospects of the industry   15

Part Two The analysis to foreign toy market       15

I.The analysis to American toy market  15

II.The analysis of the Japanese toy market   16

III. European toy market       19

IV. Indian toy market     20

CHAPTER SECOND THE OPERATION OF CHINESE TOY INDUSTRY 22

Part One The analysis to the operation of Chinese toy industry   22

I. The size of the asset of the toy industry from 2003 to 2007    22

II. The number of enterprises in the toy industry from 2003 to 2007  23

III. The sales of the toy industry from 2003 to 2007   24

IV.The total profit of the toy industry from 2003 to 2007    25

V. The gross margins of the toy industry from 2003 to 2007      25

VI. The margins of the toy industry from 2003 to 2007      26

Part Two The operation of foreign-funded enterprises in China   26

I. The size of the asset of the toy industry from 2003 to 2007    26

II. The number of the toy enterprises   27

III. The sales of the toy industry   28

IV. The total profit of the toy industry from 2003 to 2007   29

V. The gross margins of the toy industry from 2003 to 2007      29

VI. The margins of the toy industry from 2003 to 2007      30

CHAPTER THREE THE SUPPLY AND DEMAND MARKET OF CHINESE TOY INDUSTRY       31

Part One The supply market of Chinese toy industry   31

Part Two The demand market of Chinese toy industry 32

I. The demand of toys in China     32

II. Characteristics of consumer groups 32

Part Three The structure of the competition of the toy market    34

I. The analysis of competition between domestic and foreign enterprises   34

II. The analysis of competition pattern  34

III. The pattern of regional competition 36

Part Four The trade of the toy exports  37

I. The analysis of the toy exports in 2005     37

II. The analysis of the toy exports in 2006   39

CHAPTER FOUR THE REGIONAL MARKET OF THE TOY INDUSTRY-GUANGDONG PROVINCE  41

Part One The operation of Guangdong toy industry     41

I. The analysis of the asset size of the industry    41

II. The analysis of the number of enterprises       42

III. The analysis of the sales of enterprises   42

IV. The total profit of enterprises   43

V. The analysis of the gross margins     44

VI. The analysis of the margins of enterprises     44

Part Two The structure of Guangdong toy enterprises 45

I. The enterprises above 1 billion yuan  46

II. The enterprises between 0.5 and 1 billion yuan       46

III. The enterprises between 0.1 and 0.5 billion yuan   47

Part Three Key toy industry bases in Guangdong province  50

I. Chenghai district in Shantou city       50

II. Nanhai District of Foshan City 51

Part Four The competitiveness of key toy enterprises  52

I. Zhongmei toy factory in Nanhai of Foshan city       52

II. Huaxuan toy factory in Guanyao town of Nanhai district, Foshan city  52

III. Weiming industrial Co. Ltd in Shenzhen  53

IV. Zhentai Group   53

V. Yinhui company in Dongguan    55

VI. Audi in Chenghai      55

VII. Huawei    56

CHAPTER FIVE THE REGIONAL MARKET OF THE TOY INDUSTRY-JIANGSU PROVINCE    57

Part One The operation of  Jiangsu toy industry 57

I. The analysis of the asset size of the industry    57

II. The analysis of the number of enterprises       57

III. The analysis of the sales of enterprises   58

IV. The total profit of enterprises   59

V. The analysis of the gross margins     60

VI. The analysis of the margins of enterprises     60

Part Two The structure of the toy industry in Jiangsu province  61

I.The enterprises above 1 billion yuan   62

II. The enterprises between 0.2 and 1 billion yuan       62

III. The enterprises between 0.1 and 0.2billion yuan    62

Part Three The key toy industry bases in Jiangsu province  63

I.Yangzhou     63

II.Weiyang      63

Part Four The competitiveness of key toy enterprises  66

I.GOODBABY Co. Ltd   66

II.Taiyuan toy Co. Ltd in Suzhou  66

CHAPTER SIX THE REGIONAL MARKET OF TOY ENTERPRISES-ZHEJIANG  67

Part One The operation of Zhejiang toy industry  67

I.The analysis of the asset size of the industry     67

II.The analysis of the number of enterprises 68

III.The analysis of the sales of enterprises    69

IV.The total profit of enterprises    69

V.The analysis of the gross margins      70

VI.The analysis of the margins of enterprises      70

Part Two The structure of Zhejiang toy enterprises     71

I.The enterprises above 100 million yuan      72

II.The enterprises between 50 to 100 million yuan       72

Part Three The key toy industry bases in Zhejiang province       73

I.Yunhe   73

II.Pinghu 74

Part Four The competitiveness of key toy enterprises  75

I. Xinyun craft Co. Ltd in Zhejiang       75

II.Little Star car industry Co. Ltd in Ningbo 76

III.Mingtai plastic Co. Ltd in Ningbo    76

CHAPTER SEVEN THE REGIONAL MARKET OF THE TOY INDUSTRY-SHANDONG PROVINCE   77

Part One The operation of Shandong toy industry       77

I.The analysis of the asset size of the industry     77

II.The analysis of the number of enterprises 77

III.The analysis of the sales of enterprises    78

IV.The total profit of enterprises    79

V.The analysis of the gross margins      80

VI.The analysis of the margins of enterprises      80

Part Two The structure of Shandong toy enterprises   81

I.The enterprises above 100 million yuan      81

II.The enterprises between 50 to 100 million yuan       82

Part Three The competitiveness of key toy enterprises       83

I.Shiying toy Co. Ltd in Qingdao   83

II.FlyingDragon toy Co. Ltd in Qingdao       83

III.Baili toy Co. Ltd in Qingdao     84

CHAPTER EIGHT THE REGIONAL MARKET OF TOY INDUSTRY-SHANGHAI   85

Part One The operation of Shanghai toy industry 85

I.The analysis of the asset size of the industry     85

II.The analysis of the number of enterprises 85

III.The analysis of the sales of enterprises    86

IV.The total profit of enterprises    87

V.The analysis of the gross margins      87

VI.The analysis of the margins of enterprises      88

Part Two The structure of Shanghai toy enterprises    89

I.The enterprises above 100 million yuan      89

II.The enterprises between 50 to 100 million yuan       89

Part Three The competitiveness of key toy enterprises       90

I.Rongwei plastic industry Co. Ltd in Shanghai    90

II.Dashun toy Co. Ltd in Shanghai       91

III.Jilong plastic product Co. Ltd in Shanghai      91

Notice     92

 

Index of Charts

TABLE 1  THE SCALE OF CHINESE TOY INDUSTRY FROM 2003 TO 2007  (UNIT: THOUSAND YUAN )   10

TABLE 2  THE GROWTH OF CHINESE TOY INDUSTRY FROM 2004 TO 2007 11

TABLE 3  THE CHANGE TREND OF THE GROWTH OF CHINESE TOY INDUSTRY FROM 2004 TO 2007   11

TABLE 4   THE PROFIT OF CHINESE TOY INDUSTRY FROM 2003 TO 2007    (UNIT: THOUSAND YUAN)    12

TABLE 5  THE CHANGE OF PROFIT OF CHINESE TOY INDUSTRY FROM 2003 TO 2007    (UNIT: THOUSAND YUAN)       12

TABLE 6   PROFITABILITY OF CHINESE TOY INDUSTRY FROM 2003 TO 2007    12

TABLE 7  THE CHANGE OF PROFITABILITY OF CHINESE TOY INDUSTRY FROM 2003 TO 2007      12

TABLE 8  THE NUMBER OF CHINESE TOY ENTERPRISES FROM 2003 TO 2007    13

TABLE 9  THE NUMBER OF CHINESE TOY ENTERPRISES FROM 2003 TO 2007 (BY THE CHARACTERS) 13

TABLE 10  THE NUMBER OF CHINESE TOY ENTERPRISES WITH DIFFERENT CHARACTERS IN 2007    13

TABLE 11  THE NUMBER OF CHINESE TOY ENTERPRISES FROM 2003 TO 2007 (BY THE SIZE)       14

TABLE 12  THE NUMBER OF CHINESE TOY ENTERPRISES WITH DIFFERENT SIZES IN 2007   14

TABLE 13  THE DEMAND OF INDIAN TOY MARKET FROM (UNIT: BILLION RUPEES))      21

TABLE 14  THE SIZE OF THE ASSET IN THE TOY INDUSTRY FROM 2003 TO 2007      22

TABLE 15  THE CHANGE OF THE ASSET SIZE IN THE TOY INDUSTRY FROM 2003 TO 2007     23

TABLE 16  THE NUMBER OF ENTERPRISES IN THE TOY INDUSTRY FROM 2003 TO 2007 23

TABLE 17  THE CHANGE OF THE NUMBER OF ENTERPRISES IN THE TOY INDUSTRY FROM 2003 TO 2007 23

TABLE 18  THE SALES OF CHINESE TOY INDUSTRY FROM 2003 TO 2007(UNIT: THOUSAND YUAN)      24

TABLE 19  THE CHANGE OF THE SALES OF CHINESE TOY INDUSTRY FROM 2003 TO 2007(UNIT: THOUSAND YUAN)       24

TABLE 20   THE TOTAL PROFIT OF CHINESE TOY INDUSTRY FROM 2003 TO 2007(UNIT: THOUSAND YUAN)    25

TABLE 21  THE CHANGE OF THE TOTAL PROFIT OF CHINESE TOY INDUSTRY FROM 2003 TO 2007(UNIT: THOUSAND YUAN)    25

TABLE 22  THE GROSS MARGINS OF CHINESE TOY INDUSTRY FROM 2003 TO 2007 25

TABLE 23   THE CHANGE OF THE GROSS MARGINS OF CHINESE TOY INDUSTRY FROM 2003 TO 2007      25

TABLE 24  THE MARGINS OF CHINESE TOY INDUSTRY FROM 2003 TO 2007(UNIT: THOUSAND YUAN)       26

TABLE 25  THE CHANGE OF MARGINS OF CHINESE TOY INDUSTRY FROM 2003 TO 2007       26

TABLE 26  THE SIZE OF THE ASSET OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007(UNIT: THOUSAND YUAN)     26

TABLE 27  THE CHANGE OF THE ASSET SIZE OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 27

TABLE 28  THE NUMBER OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007     27

TABLE 29  THE CHANGE OF THE NUMBER OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007       27

TABLE 30  THE CHANGE OF THE SALES OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007(UNIT: THOUSAND YUAN)     28

TABLE 31   THE CHANGE OF THE SALES OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 28

TABLE 32  THE TOTAL PROFIT OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007(UNIT: THOUSAND YUAN)     29

TABLE 33  THE CHANGE OF THE TOTAL PROFIT OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 29

TABLE 34  THE GROSS MARGINS OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007     29

TABLE 35  THE CHANGE OF THE TOTAL PROFIT OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007       29

TABLE 36  THE CHANGE OF THE MARGINS OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007       30

TABLE 37  THE CHANGE OF THE MARGINS OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007       30

TABLE 38  THE CHANGE OF CHINESE TOYS VALUE FROM 2003 TO 2007(UNIT: THOUSAND YUAN)      31

TABLE 39   THE TREND OF CHINESE TOYS VALUE FROM 2003 TO 2007(UNIT: THOUSAND YUAN)       31

TABLE 40  THE NUMBER OF CHINESE TOY ENTERPRISES FROM 2003 TO 2007 (BY THE CHARACTERS)      34

TABLE 41   THE PLACES OF CHINESE TOP TEN TOY ENTERPRISES BY THE SALES (UNIT: THOUSAND YUAN)  34

TABLE 42  THE PLACES OF CHINESE TOP TEN TOY ENTERPRISES BY THE TOTAL PROFIT (UNIT: THOUSAND YUAN)       35

TABLE 43   THE PLACE OF CHINESE TOY ENTERPRISES BY THE SALES OF PROVINCES (UNIT: THOUSAND YUAN) 36

TABLE 44  THE ASSET SIZE OF GUANGDONG TOY INDUSTRY (UNIT: THOUSAND YUAN)       41

TABLE 45   THE CHANGE OF THE ASSET SIZE OF GUANGDONG TOY INDUSTRY (UNIT: THOUSAND YUAN)      41

TABLE 46  THE NUMBER OF GUANGDONG TOY ENTERPRISES IN CHINA   42

TABLE 47  THE CHANGE OF THE NUMBER OF GUANGDONG TOY ENTERPRISES IN CHINA    42

TABLE 48  THE SALES OF GUANGDONG TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN)       42

TABLE 49  THE CHANGE OF THE SALES OF GUANGDONG TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN)     42

TABLE 50  THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 43

TABLE 51  THE CHANGE OF THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 43

TABLE 52  THE GROSS MARGINS OF GUANGDONG TOY ENTERPRISES FROM 2003 TO 2007 44

TABLE 53  THE CHANGE OF THE GROSS MARGINS OF GUANGDONG TOY ENTERPRISES FROM 2003 TO 2007 44

TABLE 54  THE MARGINS OF GUANGDONG TOY ENTERPRISES FROM 2003 TO 2007      44

TABLE 55  THE CHANGE OF THE MARGINS OF GUANGDONG TOY ENTERPRISES FROM 2003 TO 2007       44

TABLE 56  THE TOTAL SALES OF GUANGDONG TOY ENTERPRISES REACH 1BILLION YUAN (THOUSAND YUAN)    46

TABLE 57  THE TOTAL SALES OF GUANGDONG TOY ENTERPRISES ARE BETWEEN 0.5 AND 1BILLION YUAN (THOUSAND YUAN)    46

TABLE 58 THE TOTAL SALES OF GUANGDONG TOY ENTERPRISES ARE BETWEEN 0.1 AND 0.5 BILLION YUAN (THOUSAND YUAN)    47

TABLE 59  THE KEY ENTERPRISES IN CHENGHAI TOY BASES 51

TABLE 60  THE COMPETITIVENESS OF ZHONGMEI TOY FACTORY IN NANHAI DISTRICT OF FOSHAN CITY (UNIT: THOUSAND YUAN)     52

TABLE 61  THE COMPETITIVENESS OF HUAXUAN TOY FACTORY IN GUANYAO TOWN OF NANHAI DISTRICT, FOSHAN CITY (UNIT: THOUSAND YUAN)       52

TABLE 62   THE COMPETITIVENESS OF WEIMING INDUSTRIAL CO. LTD IN SHENZHEN (UNIT: THOUSAND YUAN)       53

TABLE 63  THE COMPETITIVENESS OF ZHENTAI (CHINA) INDUSTRY CO. LTD (UNIT: THOUSAND YUAN)  54

TABLE 64  THE COMPETITIVENESS OF ZHENTAI (GUANGDONG) INDUSTRY CO. LTD (UNIT: THOUSAND YUAN)     54

TABLE 65  THE COMPETITIVENESS OF YINHUI TOY CO. LTD (UNIT: THOUSAND YUAN) 55

TABLE 66   THE COMPETITIVENESS OF AUDI TOY INDUSTRIAL CO. LTD IN GUANGDONG (UNIT: THOUSAND YUAN)       55

TABLE 67  THE COMPETITIVENESS OF HUAWEI TOY PROCESSING (GROUP) CO. LTD (UNIT: THOUSAND YUAN)    56

TABLE 68  THE ASSET SIZE OF JIANGSU TOY INDUSTRY (UNIT: THOUSAND YUAN) 57

TABLE 69  THE CHANGE OF THE ASSET SIZE OF JIANGSU TOY INDUSTRY (UNIT: THOUSAND YUAN) 57

TABLE 70  THE NUMBER OF JIANGSU TOY ENTERPRISES IN CHINA    57

TABLE 71  THE CHANGE OF THE NUMBER OF JIANGSU TOY ENTERPRISES IN CHINA    58

TABLE 72  THE SALES OF JIANGSU TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN)    58

TABLE 73  THE CHANGE OF THE SALES OF JIANGSU TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN)     58

TABLE 74  THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 59

TABLE 75  THE CHANGE OF THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 59

TABLE 76  THE GROSS MARGINS OF JIANGSU TOY ENTERPRISES FROM 2003 TO 2007  60

TABLE 77  THE CHANGE OF THE GROSS MARGINS OF JIANGSU TOY ENTERPRISES FROM 2003 TO 2007  60

TABLE 78  THE MARGINS OF JIANGSU TOY ENTERPRISES FROM 2003 TO 2007       60

TABLE 79  THE CHANGE OF THE MARGINS OF JIANGSU TOY ENTERPRISES FROM 2003 TO 2007       60

TABLE 80   THE TOTAL SALES OF JIANGSU TOY ENTERPRISES REACH 1BILLION YUAN (THOUSAND YUAN)   62

TABLE 81  THE TOTAL SALES OF JIANGSU TOY ENTERPRISES ARE BETWEEN 0.2 TO 1 BILLION YUAN      62

TABLE 82  THE TOTAL SALES OF JIANGSU TOY ENTERPRISES ARE BETWEEN 0.1 TO 0.2 BILLION YUAN   62

TABLE 83  THE COMPETITIVENESS OF GOODBABY GROUP CO. LTD (UNIT: THOUSAND YUAN)    66

TABLE 84  THE ASSET SIZE OF ZHEJIANG TOY INDUSTRY (UNIT: THOUSAND YUAN)      67

TABLE 85  THE CHANGE OF THE ASSET SIZE OF ZHEJIANG TOY INDUSTRY (UNIT: THOUSAND YUAN)      67

TABLE 86  THE NUMBER OF ZHEJIANG TOY ENTERPRISES IN CHINA  68

TABLE 87  THE CHANGE OF THE NUMBER OF ZHEJIANG TOY ENTERPRISES IN CHINA  68

TABLE 88  THE SALES OF ZHEJIANG TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN)  69

TABLE 89  THE CHANGE OF THE SALES OF ZHEJIANG TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN)     69

TABLE 90  THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 69

TABLE 91  THE CHANGE OF THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 69

TABLE 92  THE GROSS MARGINS OF ZHEJIANG TOY ENTERPRISES FROM 2003 TO 2007       70

TABLE 93  THE CHANGE OF THE GROSS MARGINS OF ZHEJIANG TOY ENTERPRISES FROM 2003 TO 2007       70

TABLE 94  THE MARGINS OF ZHEJIANG TOY ENTERPRISES FROM 2003 TO 2007     70

TABLE 95   THE CHANGE OF THE MARGINS OF ZHEJIANG TOY ENTERPRISES FROM 2003 TO 2007    71

TABLE 96   THE TOTAL SALES OF ZHEJIANG TOY ENTERPRISES REACH 100 MILLION YUAN (THOUSAND YUAN)   72

TABLE 97  THE TOTAL SALES OF ZHEJIANG TOY ENTERPRISES ARE BETWEEN 50 TO 100 MILLION YUAN (THOUSAND YUAN)    72

TABLE 98  THE COMPETITIVENESS OF XINYUN CRAFT CO. LTD IN ZHEJIANG (UNIT: THOUSAND YUAN) 75

TABLE 99  THE COMPETITIVENESS OF LITTLE STAR CAR INDUSTRY CO. LTD IN NINGBO (UNIT: THOUSAND YUAN)       76

TABLE 100  THE COMPETITIVENESS OF MINGTAI PLASTIC CO. LTD IN NINGBO (UNIT: THOUSAND YUAN)     76

TABLE 101  THE ASSET SIZE OF SHANDONG TOY INDUSTRY (UNIT: THOUSAND YUAN) 77

TABLE 102  THE CHANGE OF THE ASSET SIZE OF SHANDONG TOY INDUSTRY (UNIT: THOUSAND YUAN)  77

TABLE 103  THE NUMBER OF SHANDONG TOY ENTERPRISES IN CHINA     77

TABLE 104  THE CHANGE OF THE NUMBER OF SHANDONG TOY ENTERPRISES IN CHINA     78

TABLE 105  THE SALES OF SHANDONG TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN)       78

TABLE 106  THE CHANGE OF THE SALES OF SHANDONG TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN)     78

TABLE 107   THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN)     79

TABLE 108  THE CHANGE OF THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN)       79

TABLE 109  THE GROSS MARGINS OF SHANDONG TOY ENTERPRISES FROM 2003 TO 2007  80

TABLE 110   THE CHANGE OF THE GROSS MARGINS OF SHANDONG TOY ENTERPRISES FROM 2003 TO 2007 80

TABLE 111  THE MARGINS OF SHANDONG TOY ENTERPRISES FROM 2003 TO 2007 80

TABLE 112  THE CHANGE OF THE MARGINS OF SHANDONG TOY ENTERPRISES FROM 2003 TO 2007 80

TABLE 113 THE TOTAL SALES OF SHANDONG TOY ENTERPRISES REACH ABOVE 100 MILLION YUAN (THOUSAND YUAN)       81

TABLE 114 THE TOTAL SALES OF SHANDONG TOY ENTERPRISES ARE BETWEEN 50 TO 100 MILLION YUAN (THOUSAND YUAN)    82

TABLE 115  THE COMPETITIVENESS OF SHIYING TOY CO. LTD IN QINGDAO (UNIT: THOUSAND YUAN)   83

TABLE 116  THE COMPETITIVENESS OF FLYING DRAGON TOY CO. LTD IN QINGDAO (UNIT: THOUSAND YUAN)    83

TABLE 117   THE COMPETITIVENESS OF HUAWEI TOY PROCESSING CO. LTD (UNIT: THOUSAND YUAN)  84

TABLE 118  THE ASSET SIZE OF SHANGHAI TOY INDUSTRY (UNIT: THOUSAND YUAN)   85

TABLE 119  THE CHANGE OF THE ASSET SIZE OF SHANGHAI TOY INDUSTRY (UNIT: THOUSAND YUAN)    85

TABLE 120  THE NUMBER OF SHANGHAI TOY ENTERPRISES IN CHINA      85

TABLE 121  THE CHANGE OF THE NUMBER OF SHANGHAI TOY ENTERPRISES IN CHINA       86

TABLE 122  THE SALES OF SHANGHAI TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN)       86

TABLE 123  THE CHANGE OF THE SALES OF SHANGHAI TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN)     86

TABLE 124   THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN)     87

TABLE 125   THE CHANGE OF THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN)       87

TABLE 126   THE GROSS MARGINS OF SHANGHAI TOY ENTERPRISES FROM 2003 TO 2007  87

TABLE 127   THE CHANGE OF THE GROSS MARGINS OF SHANGHAI TOY ENTERPRISES FROM 2003 TO 2007 87

TABLE 128  THE MARGINS OF SHANGHAI TOY ENTERPRISES FROM 2003 TO 2007  88

TABLE 129  THE CHANGE OF THE MARGINS OF SHANGHAI TOY ENTERPRISES FROM 2003 TO 2007   88

TABLE 130  THE TOTAL SALES OF SHANGHAI TOY ENTERPRISES REACH 100 MILLION YUAN (THOUSAND YUAN)  89

TABLE 131  THE TOTAL SALES OF SHANGHAI TOY ENTERPRISES ARE BETWEEN 50 AND 100 YUAN IN 2005 (THOUSAND YUAN)    89

TABLE 132  THE COMPETITIVENESS OF RONGWEI PLASTIC INDUSTRY CO. LTD IN SHANGHAI (UNIT: THOUSAND YUAN)    90

TABLE 133  THE COMPETITIVENESS OF DASHUN TOY CO. LTD IN SHANGHAI (UNIT: THOUSAND YUAN)  91

TABLE 134  THE COMPETITIVENESS OF JILONG PLASTIC PRODUCT CO. LTD IN SHANGHAI (UNIT: THOUSAND YUAN)       91