The European market for smartphones is alive and dynamic. As network operators have continued to build out wireless networks with increased bandwidth and as the mobile voice and text market has become saturated, the market has become increasingly ready for devices, such as smartphones, which can be used to meet the unique requirements of individual consumers.

 

　　Network operators are cooperating. Having spent billions of Euros to build out these faster networks, they are beginning to realize that consumers want to use applications and services of their own choosing rather than simply relying on operator offerings. Additionally, network operators are now lowering data rates in order to attract the subscribers who will use these networks.

 

　　The smartphone market in Europe is increasingly oriented toward the consumer, which will help the market grow at a CAGR of 11% through 2012. This report provides an overview of these and other forces at work.

•     Executive Summary

o     Cellphone Marketing

o     Networks

o     Smartphone Availability

o     Network Operators

o     Consumers

•     Europe—Smartphone Ready

o     Defining Smartphones

o     Competitive Environment

   Network Operators

   Cellphone Manufacturers

   Consumers

   Network Operators Control US and Japanese Markets

   Handsets and Operating Systems

o     Handset Marketing

o     Handset Pricing Comparison—UK Retail vs. US Operators

o     Symbian vs. Microsoft Mobile Windows in the Enterprise

o     “Symbian Signed” Applications

•     Network Operators and their Networks Influence on Smartphone Uptake

o     HSPA Handsets

o     Network Operator Data Plan Pricing

o     Operator Access Fees in the US

o     Wi-Fi Networks and Smartphones

o     Applications and Services

   Third-Party Providers

   Network Operators

•     Consumers and the Smartphone Market

•     European Market Smartphone Forecast

•     Methodology

•     Related In-Stat Reports

 

List of Tables

•     Table 1. European and US Smartphone Pricing Compariso

•     Table 2. Select European Wireless Operator Data Tariffs

•     Table 3. US Wireless Operator Data Tariffs

•     Table 4. Smartphone Forecast by Smartphone OS Type (Units in Millions)

 

List of Figures

•     Figure 1. Forecast Smartphone OS Licenses (Units in Millions)

•     Figure 2. Symbian Handsets

•     Figure 3. HSPA Smartphone Handsets

•     Figure 4. Send/Receive Text and Picture Messages on their Cellphone

•     Figure 5. Watch Television or Video on Cellphone

•     Figure 6. Listen to Music on their Cellphone

•     Figure 7. Use Cellphone Navigation Service

•     Figure 8. European Smartphone OS Unit Sales (Units in Millions)

•     Figure 9. European Smartphone OS Unit Sales—Realistic and Optimistic Forecasts (Units in Millions)